Launched in 2007 in San Francisco, Black Scale has made a strong presence in street wear world. The brand's positioning focuses on dark (satanic?) image well expressed in its tees, sweatshirst and hats designs. Religion, government and the death are clearly the main inspirations of Black Scale with a strong belief that the apparel can spark a conversation between two men.
A few days ago the brand dropped its new lookbook for its ''Holiday'' 2013 collection called ''Ascension''. The line, strongly concentrated on prints, presents slightly less dark approach with some well mixed color combinations. The lookbook itself is also set in colourful nature settings.
All pieces from this range are now available at Black Scale flagship store in San Francisco as well as New York, Los Angeles and Tokyo. You can also get them from Black Scale online store.
Black Scale Holiday 2013 ''Ascension'' Collection
See more good pieces available on their website below:
Destro Crewneck Sweatshirt Cobra
Visione T-shirt Black
La Jaconde T-shirt white
Combat Rebellion Pullover Hoody Black
Oxblood Rajah Crewneck
All Black Tank white
Black Scale x Golden Bear Varsity Jacket
Unborn Crewneck black
Black Scale x Hat Club Rebel OTS Camo Snapback
Abstract Reality Snapback Black
Black Scale x Fresh I am Crewneck
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