Black scale

 

 

 

Launched in 2007 in San Francisco, Black Scale has made a strong presence in street wear world. The brand's positioning focuses on dark (satanic?) image well expressed in its tees, sweatshirst and hats designs. Religion, government and the death are clearly the main inspirations of Black Scale with a strong belief that the apparel can spark a conversation between two men.

 

 

A few days ago the brand dropped its new lookbook for its ''Holiday'' 2013 collection called ''Ascension''. The line, strongly concentrated on prints, presents slightly less dark approach with some well mixed color combinations. The lookbook itself is also set in colourful nature settings.

All pieces from this range are now available at Black Scale flagship store in San Francisco as well as New York, Los Angeles and Tokyo. You can also get them from Black Scale online store.

 



Black Scale Holiday 2013 ''Ascension'' Collection

 

 

 

 

 

 

 

 

 

 

 

 

See more good pieces available on their website below:

 

 

Destro Crewneck Sweatshirt Cobra

 

 

Visione T-shirt Black

 

 

La Jaconde T-shirt white

 

 

Combat Rebellion Pullover Hoody Black

 

 

Oxblood Rajah Crewneck

 

All Black Tank white

 

Black Scale x Golden Bear Varsity Jacket

 

 

Unborn Crewneck black

 

 

Black Scale x Hat Club Rebel OTS Camo Snapback

 

Abstract Reality Snapback Black

 

 

Black Scale x Fresh I am Crewneck

 

 

 

 



 





Brand scanner- 10.Deep

 

Driven by the same personal strenght and energy that bore hip hop, skate, punk and graffitti subcultures, 10.Deep, a cornerstone street wear brand for over fifteen years communicates the bold power of individuality.

Established in 1995 by native New Yorker Scott Sasso, 10.Deep remains equally vital from streets to the boutiques and the music community that it came up alongside of. As one of the orginal New York street brands 10.Deep's motto is simple: ''Forget everyone and listen to yourself. Strenght lies in the hands of individual, not in the approval of one's peers''.

Besides working with rappers, 10.Deep advantage over other brands by making dope vests, varsity jackets and fitted 5-panel hats.

Below you can take a look at the latest 10.Deep Fall/Winter 2013 Collection as well as other pieces from past lines.

10.Deep Fall/Winter 2013 ''Nightfall'' Collection

 

 

 

 

 

 

 

 

10.Deep Fall/Winter 2013 ''Constellation Group'' Collection

 

 

10.Deep Holiday 2013 ''Midnight'' Collection

 

After the Fall 2013 ''Nightfall''10.Deep introduces its ''Midnight'' Collection which presents a fresh mix of easy to wear classics next to more bold graphical driven apparel and accesories. Tropical and comouflage patterns continue to be heavily used, next to the sports and Olympic Games theme that  seem to have been one of the main inspirations of this season.

 



 

 

 

 

 

 

 

The first pieces of the new 10.Deep ''Midnight'' line will go on sale tonight in the 10.Deep online store

 

Below a little bonus: a backstage clip from the shoot of the Fall/Winter 2013 ''Full Cycle'' collection, follow by some random pieces that I chose from the brand's online store.

 



 

My favs from the 10.Deep Online Store